Wisconsin Vape Ban

On November 14, 2023, Wisconsin passed Statute 995.15. This law requires the Department of Revenue (DOR) to create and maintain a directory of all approved vapor products including devices, pods and coils, and e-liquid. This law is written broadly, legislating anything that "produces vapor for inhalation" or is a "component, part, or accessory" to something that produces vapor.

How the Directory Works

Vape manufacturers have to certify their products with the state. The DOR reviews these and adds the approved ones to a public directory, updated at least monthly. If a product isn't on the list, it can't legally be sold in Wisconsin.

What Happens If a Product Isn't Listed

Since September 1, 2025, the DOR can pull any unapproved product off our shelves and destroy it. The law also puts a $1,000-per-day fine on retailers for every unlisted device still offered for sale — per unit, per day, until it's pulled or properly listed. Manufacturers face the same $1,000-per-day penalty on their end. If a product gets removed from the directory after being listed, we get 21 days to pull it and send it back to the manufacturer before it's treated as contraband.

Vapes Made With Hemp

Vapes with hemp but no nicotine got extra time. Those had to be certified with the state by July 1, 2026 — that deadline has now passed. It also overlaps with a bigger change: a federal ban on hemp products taking effect this November.

What This Means for You

This is why certain vape brands are missing from store shelves, not just ours. Every vape shop in Wisconsin has to follow the same rule. We only carry what the state allows.